Every season starts with a feeling before it becomes a fabric. For LOOP 002, that feeling was motion — the blur of the city at dusk, translated into cut, colour and cloth.
The process begins on the studio floor, where mood boards give way to muslin. Patterns get cut, unpicked, and cut again until the drape finally agrees with the sketch. It’s slow work disguised as fast fashion — every seam considered, every proportion tested against a moving body before it ever reaches a rack.
LOOP’s palette has always been found, not invented.
Colour comes last, chosen not from a swatch book but from the street itself: the cobalt of a delivery van, the lime of a crossing signal, the matte black of wet asphalt at midnight.
What ties it together is restraint. Nothing on the rail is decoration for its own sake — every zip, every panel line earns its place. That’s the throughline from the first LOOP drop to this one: clothes built for people who move through a city, not around it.